The ultimate florist growth program
Double your revenue and create greater creative and financial freedom.
YOUR ROADMAP TO SUCCESS
Watch this 10 minute video as I unpack how I’m going to help you double your revenue and find more freedom.
Most retail florists are AMAZING at their art, but don’t have a plan to successfully grow their business.
When you don’t have a plan to grow your business you:
Remain at the same level, juggling multiple roles indefinitely.
Spend your energy on strategies that don’t move your business forward
Wonder not only where the profits are but also where your own juicy pay check is
Start doubting your artistic talents and if you’re cut out to run this business, leading to a spiral of self-questioning
DOES THIS SOUND LIKE YOU?
What once worked for you no longer does, and you need advice on current strategies and how to implement them.
You’re unsure where to invest your time and money for the best return, and uncertain about what to focus your energy on.
You aspire to create floral designs that resonate with you and attract your ideal customers.
Despite hustling hard to build your business, sales have slowed, and you’re working tirelessly, feeling burnt out
The rush of COVID-19 kept you busy, but now, the lack of ongoing marketing efforts is impacting your business and keeping you awake at night
You have a big vision. You can see where you are going, but you need help to get there.
You feel alone and wish you had someone to guide you, with a community of flower friends to help celebrate your wins
YOUR HARDLY PAYING YOURSELF A WAGE, JUST TO KEEP THE BUSINESS AFLOAT
If you said 'yes' to any of these... you're in the right place!
In the past few years, I’ve seen too many floristry businesses close their doors. This troubling trend drives my mission: to help florists grow their businesses and ensure long-term success with the Florist Growth Formula.
Ten years ago, I started The Posy Post with zero knowledge of the flower industry and no idea how to run or grow a business. Using my creative background in Fashion Design and Marketing, I applied what I knew to my flower business and learned what worked and what didn’t.
Within 12 months, I grew The Posy Post to consistent $50k months. Within three years, it became a consistent 7-figure business annually.
The Florist Growth Formula will teach you everything you need to know and guide you to double your revenue, bringing you joy, profits, and freedom.
The good news is, the only thing standing between you and growing your dream retail floristry business is a highly strategic and practical plan.
And I’m here to help.
There is 4 things you need to scale retail floristry business
Epic Product / Service:
High-quality, unique product or service that sets you apart
Confidence:
Belief in your skills and business vision and set prices for profitability
Customers / Clients:
A loyal and growing customer base
MARKETING AUTOMATIONS AND Systems to Scale:
Efficient processes and tools to manage and grow your business.
We set you up to succeed in these areas with 4 core modules
Establish:
Refine your brand and ensure you have good foundations to grow.
Attract:
Increase brand visibility and attract your dream customers.
CONVERT:
Create offers that convert your audience into loyal customers.
Scale:
Sustain and expand your business for future growth.
What to expect
1:1 Strategic Planning Session:
Kickstart your journey with a personalised strategic plan, outlining your initial focus areas.
Extensive Strategic Training:
Gain access to a comprehensive library of strategic training resources and implement my framework designed to double your revenue effectively.
Live Coaching Calls:
Engage in fortnightly live coaching sessions for tailored advice and support. These calls provide direct feedback and ensure alignment with your business goals, keeping you on track to achieve your milestones. Along with masterclasses from industry professionals.
Facebook Community:
Access a supportive community 24/7. Connect with Brooke, her team, and fellow florists for continuous support.
Once you’ve joined, you will:
INstall our Revenue Doubling Roadmap: Follow a clear path to financial success by implementing our proven roadmap to double your revenue.
Module 1: Establish
Create Your Unique Offer: Develop and price your offerings for profitability, enhancing their perceived value to maximise profits.
Craft a Compelling Message: Create a memorable, high-converting message that effortlessly attracts your ideal customers.
Craft a memorable and high-converting message, attracting your ideal customers effortlessly.
Learn how to make competition irrelevant and highlight what makes you unique, positioning your business as the top choice.
Module 2: Attract
Stand Out from Competition: Make competition irrelevant by showcasing your unique strengths and positioning your business as the top choice.
Execute Top-Level Marketing: Develop and execute a comprehensive marketing plan to generate sales consistently throughout the year, including slow seasons.
Streamline Social Media: Take the overwhelm out of social media with a clear, effective plan that enhances your marketing efforts.
Build Community and Relationships: Foster a supportive network and build loyalty among customers through community engagement and reciprocity.
Module 3: Convert
Set Up Automated Selling Systems: Implement automated systems to generate sales while you sleep, freeing up time and reducing stress.
Boost Sales and Satisfaction: Attract, convert, and retain customers with proven strategies that enhance sales and customer satisfaction.
Sustain and Expand Your Business: Strategically manage staffing and resources to meet growing demand and capitalise on new opportunities for business growth.
Module 4: Sell
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Module 5: Scale
Coming soon.
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What’s included:
Complete Access to The Florist Growth Formula
$10000
Fortnightly Private Group Coaching with Brooke and Team, hosted live every fortnight. Come with your questions.
$2000
Monthly Masterclasses with Brooke with what is working right now
$1100
Monthly Masterclasses with Industry Experts- to help skyrocket your growth
$2200
Finding your flower friends
Priceless
Total value
$15,300
YOURS FOR ONLY
$600 per month
The real question is, how much is it going to cost you to stay at your current level?
10 spots available next month
Steps to join:
1. Apply to Join
Let’s chat and make sure it’s the right fit.
3. Let’s Do It
Once your application has been accepted, you can start straight away. You’ve just invested in YOU and your business growth and I cannot wait to see your business take off.
FAQ’s
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Absolutely!
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No, out other program Floral Foundations is for you.
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We'll be enrolling for our first intake in March 2025.
Imagine if you could:
Wake up each day with a clear and powerful action plan to grow your business
Build a thriving business, live your dream life, and cherish quality time with friends and family
Achieve a deep sense of accomplishment, and support your family
Bring in a consistent flow of revenue, cover rent, flower costs, and staff wages comfortably, and let go of your money stress
Step into CEO a ‘mindset’ and away from an ‘employee’ mindset
Is The Florist Growth Formula Right For You?
You’re eligible if:
You consistently earn $10k or more each month.
You operate as a retail florist, including online, brick-and-mortar, niche, custom design, small events, sustainable practices, corporate services, luxury offerings, workshops, subscriptions, and gifting.
You’re ready to see your floral dreams unfold.
You’re ready to implement proven strategies and innovative tools to grow fast.
You’re ready to be in a supportive community that understands your journey.
Prepared to invest in your growth and redefine your business.
However, it might not be for you if:
You are just starting out and earn $10k or less monthly; consider exploring our other programs.
Specialise in wedding or large event florist. While I'm sure our strategies would work for this, we really want to help retail florists.
You prefer to stick strictly to traditional floristry models without exploring new business strategies.
You are unwilling to commit time to learning and implementing new ideas.
You expect overnight success without dedicated effort and investment.
You do not take your business growth seriously.
We back up our services with a 30 day guarantee.
If you feel like this isn’t right for you - you can cancel after 30 days with no further charges.